12th March 2015 Over the past while I’ve had a look at what it drives people to favour one party over another, what makes a Conservative voter or a Labour voter?  Ideology is where it’s at and forms the basis of the economic and policy output of that party. As a broad brushstroke approach it…

“Never smile at a crocodile No, you can’t get friendly with a crocodile Don’t be taken in by his welcome grin He’s imagining how well you’d fit within his skin.” Lord Ashcroft has recently commissioned some large polls which have the SNP doing cartwheels and the Scottish Labour MP’s staring into the abyss. From Wikipedia;-…